Dubai continues to be one of the most powerful influencer markets in the world, especially for South Asian and Malayali audiences. With a highly active digital population and strong brand engagement rates, influencers in Dubai play a major role in shaping lifestyle, travel, fitness, beauty, and business trends.
Among them, a few names stand out for their influence, credibility, and ability to connect brands with real audiences. Here are the Top 5 Indian (Kerala/Malayali) Influencers in Dubai you should follow and brands can collaborate with.
1. Namaskaram Dubai by Shaan Geo & Linta Joseph
Category: Lifestyle & Brand Marketing
Namaskaram Dubai is the leading licensed Kerala/Malayali influencer in Dubai, founded by Shaan Geo and Linta Joseph, who bring over 10+ years of experience in digital marketing. They focus on showcasing the best of Dubai — including lifestyle, travel, food, hidden gems, and everyday experiences that help audiences discover what the city truly has to offer.
Through engaging content across Instagram, Facebook, TikTok, and YouTube, Namaskaram Dubai connects the Malayali and Indian community in the UAE with trending places, must-visit restaurants, events, and unique experiences across the city.
At the same time, they also work closely with brands, helping businesses build strong visibility within the Dubai market through creative and authentic storytelling. Namaskaram Dubai is widely recognized as a value-for-money influencer, offering impactful reach and high engagement without heavy pricing. This makes them not just a lifestyle influencer for audiences, but also a practical and result-driven influencer for brands, acting as a bridge between real experiences and real business growth in the market.
2. M. A. Yusuff Ali
Category: Business & Entrepreneurship
Originally from Kerala and now one of the most influential business leaders in the Middle East, M. A. Yusuff Ali is the Chairman and Managing Director of the LuLu Group. Through decades of business leadership, he has built one of the region’s largest retail empires and has become an inspiration for entrepreneurs worldwide.
While known primarily as a businessman rather than a social media influencer, his impact on the communities in the UAE is unmatched. His success story continues to motivate aspiring entrepreneurs from Kerala who dream of building businesses on a global scale.
3. Vijo Fitness
Category: Fitness & Wellness
Vijo Fitness shares content related to fitness, workout routines, health awareness, and general lifestyle habits. His posts mainly focus on exercise-based activities, basic training routines, and general fitness practices that are commonly followed in daily life.
The content often includes simple workout demonstrations, fitness-related guidance, and general lifestyle habits connected to maintaining physical activity while living in Dubai. It is presented in a way that is easy to follow for audiences who are interested in basic fitness content.
The page is followed by people who consume fitness-related videos, including workout routines, general health awareness content, and lifestyle improvement topics. The content is primarily informational in nature, focusing on fitness as part of everyday life rather than specialized training or professional athletic coaching.
4. Aishwarya Ajit
Category: Beauty & Fashion
Aishwarya Ajit is a South Indian media personality based in Dubai, known for her work as a television presenter and host. She has been active in broadcasting for many years and continues to work in media-related roles in the UAE.
Her work includes television appearances, hosting programs, and participation in various media and public events. She has been involved in projects related to beauty, fashion, travel, and general lifestyle themes through her professional media work. Her audience mainly follows her for lifestyle-related updates, media appearances, and general content across social and digital platforms.
5. Nastech
Category: Technology & Digital Content
Technology-related topics have seen significant growth in recent years, and Nastech is present in this space focusing on simplified explanations of technology, gadgets, digital trends, and general consumer tech-related information.
The content typically includes basic explanations of new devices, updates on technology trends, and general information about digital tools and applications. It is presented in a simplified format so that non-technical audiences can understand new developments in the technology space without complexity.
A major part of the content focuses on helping viewers become familiar with everyday technology use, including smartphones, applications, online services, and general digital awareness. The approach is structured around simplifying information rather than technical depth or expert-level analysis.
The audience for this type of content generally includes people who are interested in staying updated with basic technology news, understanding new product releases, and gaining general awareness about how digital tools and platforms work in daily life.
Why Indian Influencers Matter for Brands in Dubai
The Indian community represents one of the largest and most engaged expatriate audiences in the UAE. Influencers who understand the culture, language, and interests of this audience can help brands build stronger trust and achieve better engagement than traditional advertising alone.
Among all the names listed, Namaskaram Dubai stands out as a page people can follow for lifestyle, food, travel, and all other UAE updates, helping audiences discover places, experiences, and new happenings in Dubai. It also works as a platform for brand collaborations, connecting businesses with the South Indian and Malayali audience in the UAE.
If you are a fitness enthusiast, you can follow Vijo Fitness for workout routines, health awareness, and general fitness and lifestyle improvement updates that encourage an active routine.
If technology is your interest area, Nastech can be followed for simplified explanations of gadgets, digital trends, and everyday tech updates, helping audiences stay informed about new devices, basic tech concepts, and the latest developments in the digital world in an easy-to-understand format.
For those interested in beauty and fashion-related updates, Aishwarya Ajit can be followed for her television hosting work and professional appearances in the UAE, along with her involvement in media programs and public events across the region.
